Ian Johnson
Ian Johnson
  • 86
  • 4 481 199
15 B2B Low Cost Lead Generation Strategies
The following video outlines 15 low-cost lead generation strategies that can be applied to business-to-business (B2B) markets as well as business-to-consumer (B2C) markets.
Companies must come to understand that they don't need huge marketing budgets in order to generate leads. There are a number of zero-cost marketing strategies that produce a high number of qualified leads.
Some of the lead generation strategies include podcasts, webcasts, email marketing, newsletters, cross-promotion, content, pay-per-click advertising, blogging, and writing free content for social media forums and other industry-trade publications.
The purpose is to get customers to come up with their own list of ways to generate leads without having to spend too much money. This list of 15 low-cost lead generation strategies can be expanded upon quite easily by anyone in marketing willing to take the time to investigate ways of generating targeted traffic.
Переглядів: 68 100

Відео

B2B Sales: Why Do Customers Use Objections and Stall Tactics?
Переглядів 3,5 тис.8 років тому
The following video outlines why customers use stall tactics, objections and roadblocks. These stall tactics present themselves throughout the sales process. They can start from the initial cold call, occur in the middle of the negotiation or appear at the end, just before you're customer is about to make a purchase. There are three essential reasons why customers use stall tactics, objections ...
B2B Sales: I Want a Better Price
Переглядів 6 тис.8 років тому
This video outlines how to deal with B2B customers who demand better pricing. It outlines how a customer's concern about pricing is really just a concern about costs. If you can move the conversation away from the price of your product and how your product can help the customer lower costs, then you're that much closer to a sale. Customers use the term "Your price is too high" to gain control o...
B2B Sales Cold Calling: Objections, Roadblocks and Customer Stall Tactics
Переглядів 15 тис.8 років тому
The following video explains the most common customer stall tactics used when salespeople do cold calls. These five common customer objections and roadblocks are designed to intimidate salespeople and stall just enough for the salesperson to get off the phone. There are two types of cold calls. One is a warm call. This is when your marketing has done a good job getting your message out into you...
Online SEO Marketing: Organic Clicks vs Pay-Per-Click (PPC) Advertising Campaigns
Переглядів 1,8 тис.9 років тому
If a company ranks high in online searches through organic search results, should that company combine that high ranking with a pay-per-click (PPC) campaign? Should the company pay for a PPC campaign if it already has a high page rank? We’re going to answer that question today with a very simple analysis. If we are already ranking high in online searches. If we already have a high page rank for...
Online SEO: A/B Split Test to Increase Click-Through-Rates (CTR)
Переглядів 3,6 тис.9 років тому
A/B Split Testing helps increase click-through rates (CTR) and is a simple tool for online marketing professionals, webmasters, website owners, e-commerce website owners and bloggers. The video explains how the A/B split test can be used to increase CTR on email marketing campaigns, pay-per-click (PPC) campaigns and how it can be used to increase conversion rates on website visits and increase ...
Bullwhip Forrester Effect: How Sudden Demand Increases Affect Supply Chains
Переглядів 79 тис.9 років тому
The bullwhip effect, or more commonly referred to as the Forrester effect, concerns supply chain disruptions that occur when demand suddenly spikes upwards. These sudden and unforeseen spikes in customer demand force every member of a given supply chain to increase their inventory counts in anticipation of future volumes and sales. Unfortunately, a week or two later and that demand is non-exist...
Spaghetti Diagrams Six Sigma: De-Cluttering Production Shop Floors
Переглядів 34 тис.9 років тому
Video explains how spaghetti diagrams are ideal six sigma lean manufacturing tools that help you to de-clutter your production shop floor. The process involves mapping out your shop floor on a white board or on paper by clearly defining separate work cells and work stations. The first step involves speaking with your production employees and making sure they understand that you are tracking and...
B2B Purchasing Negotiation Five Strategies to Reduce Vendor Prices
Переглядів 358 тис.9 років тому
The following video outlines five purchasing and procurement strategies all geared towards lowering vendor prices and or reducing supply chain and inventory management costs. These strategies are put forth from someone who has worked in sales and marketing for 20 years and wanted to combine the best strategies employed by the best purchasing negotiation teams. In essence, these strategies come ...
B2B Distribution Channels for Customer Consolidation
Переглядів 6 тис.9 років тому
The following video explains the benefits of customer consolidation through distribution sales channels. Most companies see distribution as a means of accessing another market they themselves can not access. Either that market is in a different country or industry. However, in our example, we have a company that has too many customers and needs to use a distribution channel in order to reduce t...
Five B2B Cash Flow Management Strategies: Business Capital & Financing
Переглядів 5 тис.9 років тому
The following video is for any company looking for simple cash flow management strategies. The video outlines five easy-to-implement and easy-to-use strategies that are all focused on saving money. Ultimately, cash flow management is all about saving capital. The first cash flow strategy includes leasing capital expenditures. This includes any equipment, machinery, laptops, cell phones, and or ...
Vendor Managed Inventory (VMI): Pros & Cons of Managing a Customer's Inventory
Переглядів 50 тис.9 років тому
www.driveyoursuccess.com The following video outlines five ways that vendor managed inventory (VMI) works. Simply put, VMI is when a vendor manages the physical inventory counts at the customer's facility. There are several ways this is done. First, the vendor can position an employee at the customer's facility to manage the inventory. The employee is employed by the vendor but stays at the cus...
B2B Email Marketing: Don't Call Them Email Campaigns - Promote Something Unique
Переглядів 13 тис.9 років тому
www.driveyoursuccess.com Can email marketing work in a business-to-business (B2B) environment? Yes, it can. However, there is a fine line between that email campaign being viewed as a value-added service and nothing more than spam. This video provides insight into five strategies you need to employ in order to make your B2B email marketing campaign unique and different from all the rest. Today'...
Sara Skating
Переглядів 2179 років тому
Sara Skating
B2B Sales Channels Distributor vs Sales Agent
Переглядів 33 тис.9 років тому
www.driveyoursuccess.com Looking to make a decision on whether to sell your products through a distributor or a sales agent? If so, then this video is exactly what you are looking for. The video explains how business-to-business (B2B) enterprises should go about choosing a B2B sales channel. First, it starts by defining the pros and cons of selling products through a distributor versus selling ...
B2B Sales to Multiple Decision Makers OEM Customers and Long Sales Cycles
Переглядів 5 тис.9 років тому
B2B Sales to Multiple Decision Makers OEM Customers and Long Sales Cycles
Company Reputation Management: Today's Customers Dictate Brands in Real-Time
Переглядів 1 тис.9 років тому
Company Reputation Management: Today's Customers Dictate Brands in Real-Time
Your Price is too High: Handling Customer Price Demands
Переглядів 87 тис.10 років тому
Your Price is too High: Handling Customer Price Demands
Market Feasibility Study: More Important Than a Business Plan
Переглядів 104 тис.10 років тому
Market Feasibility Study: More Important Than a Business Plan
Marketing Pie (MIX): 7 Ways Marketing Generates Leads
Переглядів 2,6 тис.10 років тому
Marketing Pie (MIX): 7 Ways Marketing Generates Leads
B2B Sales: Appointment Setting With Customers
Переглядів 11 тис.10 років тому
B2B Sales: Appointment Setting With Customers
Hiring Management Consultants: Analysis, Billable Hours, and Onsite Implementation
Переглядів 1,3 тис.10 років тому
Hiring Management Consultants: Analysis, Billable Hours, and Onsite Implementation
Five B2B Cold-Calling Mistakes That Cost You Sales & Customers
Переглядів 65 тис.10 років тому
Five B2B Cold-Calling Mistakes That Cost You Sales & Customers
Calculating EOQ - Economic Order Quantity (Inventory Costs & Purchasing Costs)
Переглядів 271 тис.10 років тому
Calculating EOQ - Economic Order Quantity (Inventory Costs & Purchasing Costs)
Pareto Charts: Work Stoppages & Downtime in Manufacturing
Переглядів 23 тис.10 років тому
Pareto Charts: Work Stoppages & Downtime in Manufacturing
B2B Marketing and Sales: Lead Generation
Переглядів 5 тис.10 років тому
B2B Marketing and Sales: Lead Generation
Calculate Market Share: Sales GAP Analysis Customer, Territory & Market
Переглядів 22 тис.10 років тому
Calculate Market Share: Sales GAP Analysis Customer, Territory & Market
Salespeople Compensation Plans: Base, Commission and Total Compensation
Переглядів 36 тис.11 років тому
Salespeople Compensation Plans: Base, Commission and Total Compensation
Lean Manufacturing: Cycle Time Analysis, Variance Tracking & Eliminating Work Stoppages
Переглядів 67 тис.11 років тому
Lean Manufacturing: Cycle Time Analysis, Variance Tracking & Eliminating Work Stoppages
B2B Customer Service Starts With Marketing and Sales
Переглядів 2,1 тис.11 років тому
B2B Customer Service Starts With Marketing and Sales

КОМЕНТАРІ

  • @bob8776
    @bob8776 3 дні тому

    I watched this about six years ago and it completely changed how I do business. Just wanted to say thanks

  • @explorerali1954
    @explorerali1954 12 днів тому

    The sales you took represents total sales of the store while i wants to calculate the buffer stock for all the products seperately as i have the data for the sales for each of them

  • @Nah481
    @Nah481 17 днів тому

    I was chatting online with somebody that thought they only need to start a business and open their doors and customers would arrive. Flabbergasting. I had to set him straight

  • @Nah481
    @Nah481 17 днів тому

    Great lesson!

  • @lolitsajoke77
    @lolitsajoke77 20 днів тому

    Why would the customer consider the same return in a rebate vs the contract price as more beneficial? Wouldn't the upfront savings be viewed as the same return vs a delayed forced saving provided at a later date? I can understand if the rebate ends up being a larger discount but if they are the same I can't sort out why.

  • @CoreyZeiman
    @CoreyZeiman 26 днів тому

    Hey Ian, great content! I've sent you an email.

  • @Ikakaal
    @Ikakaal Місяць тому

    thanks Ian, a Q if i may please, what are the alternatives the 1) and 2) , just go straight in to the 15 sec intro righ t ?

  • @sunnyj1967
    @sunnyj1967 Місяць тому

    Brilliant Ian.

  • @arefarefs
    @arefarefs Місяць тому

    Cost drivers of inventory: 1- holding inventory (financing) without sales 2- losing sales due to lower demand times Ask three questions What's the most I can What's the most likely I can sell What's the lowest likely outcome

  • @thomasmathew7511
    @thomasmathew7511 Місяць тому

    I did not like the calculation. 10000*.0164=164 12000*.0164=1.97 Would u pls clear the confusion?.

  • @vincentolivieri4468
    @vincentolivieri4468 Місяць тому

    What if they ask your needs? Just say one and hide the rest?😅 Salesman want to know the needs

  • @Guido_Sarducci007
    @Guido_Sarducci007 Місяць тому

    Contractor friend used to mark up his subcontractors 15%; is now at 50% and not one complaint. Another friend has a boat repair business. Prev shop rate was $85/ man hour. His competition folded. He raised his rate to $125/ man hour and no one complained.

  • @ianjonas7380
    @ianjonas7380 Місяць тому

    A great explanation. Thank you for taking the time to do this.

  • @5alid-Alanazi
    @5alid-Alanazi Місяць тому

    4.25 0.25*60=15m

  • @khaledsewiti3973
    @khaledsewiti3973 Місяць тому

    Hi, thank you for the nice presentation you did. what is the quantitative criteria for determining the project feasibility, whether is it profitable project or for-non profit project.

  • @AruSharma04
    @AruSharma04 Місяць тому

    Very good video!

  • @user-st5ui7vr5n
    @user-st5ui7vr5n 2 місяці тому

    Thanks, Your videos are so informative. Can you put out a video on Machine hour rate calculation for a CNC shop?

  • @laosboi414
    @laosboi414 2 місяці тому

    I have an interview tomorrow for a VMI position. Thank you for this video.

  • @desktopmypc3161
    @desktopmypc3161 2 місяці тому

    Great explanation. Please advice if we have a pareto chart but it's not showing 80 - 20 principle, what should we do for next? Thank you

  • @tatekwosenyeleh7086
    @tatekwosenyeleh7086 2 місяці тому

    It is prety helpfulll. Thanks alot, Bro.

  • @rubenhayk5514
    @rubenhayk5514 2 місяці тому

    T layout looks like a dick 😂🤣

  • @michaelschindler2870
    @michaelschindler2870 2 місяці тому

    thank you

  • @jakesstewart3015
    @jakesstewart3015 2 місяці тому

    How can I find a distributor?

  • @maduraiparambariyasamyal4402
    @maduraiparambariyasamyal4402 3 місяці тому

    I understand the formula but what does that 'unit' Stand for?? Is that the single product cost?? Pls explain

  • @kalu19991
    @kalu19991 3 місяці тому

    I wish my production would be this simple...

  • @patryknext
    @patryknext 3 місяці тому

    Well, example with beer is simply but great - valuable movie, its helped me during prepare for final exam

  • @Martha-cz1sg
    @Martha-cz1sg 3 місяці тому

    great info

  • @sudhanshusrivastava9567
    @sudhanshusrivastava9567 3 місяці тому

    Nice

  • @nashwan4980
    @nashwan4980 3 місяці тому

    amazing. thank you so much.

  • @CharlieRogers50
    @CharlieRogers50 3 місяці тому

    Remember - the perfect negotiation is where a seller takes a little less than they'd like and a buyer pays a little more than they'd like, but overall they both end up with an outcome they want.

  • @jonellwanger7258
    @jonellwanger7258 4 місяці тому

    I seen those prices and thought to myself. When this made?? Tape alone is $15/roll. 🤣. Yeah. 11 years ago.. 👀👀. 🖕JB! LGB!

  • @giancarlotorideflorio1346
    @giancarlotorideflorio1346 4 місяці тому

    🎯 Key Takeaways for quick navigation: Spaghetti diagrams are part of business process mapping and are effective for decluttering shop floors in manufacturing. Each operation in manufacturing has a cycle time, and reducing cycle time can increase production throughput. Transit times between workstations affect the overall cycle time for finished products. Spaghetti diagrams help identify roadblocks and issues causing delays or downtime in manufacturing. The process involves mapping out the shop floor, defining each step, and using sequential numbers to designate the workflow. Drawing continuous lines on the diagram represents the flow of work through the shop floor. Measuring the distance between steps and recording any delays or obstructions helps analyze production efficiency. By rearranging the shop floor layout to reduce travel time, production throughput can be increased. Spaghetti diagrams aid in optimizing manufacturing processes by capturing downtime, delays, and travel distances. Made with HARPA AI

  • @muhammadzohaib9447
    @muhammadzohaib9447 4 місяці тому

    Great lesson

  • @pratiksachani7095
    @pratiksachani7095 4 місяці тому

    osm

  • @user-vo5dc9to6m
    @user-vo5dc9to6m 4 місяці тому

    Excellent & nice video!!!

  • @RaviKumar-ri5kx
    @RaviKumar-ri5kx 5 місяців тому

    Thank you for the good tips

  • @josejoelhernandezcastillo8859
    @josejoelhernandezcastillo8859 5 місяців тому

    Great videos , can you talk on good approach for clawback on procurement ? Knowing commodities are going down

  • @RR0N1N
    @RR0N1N 5 місяців тому

    Thanks! Very insightful!

  • @ismailnassar4103
    @ismailnassar4103 5 місяців тому

    Thx again... Do you think we should use the average inventory or the end inventory? Seconldy, pls correct if it is wrongUsing excel will show this: *****##Option #1 price USD10/ pcs: Jan 10 0.3 100 1030 Feb 10.3 0.309 80 848.72 Mar 10.609 0.31827 10 109.2727 Quarter 01 total cost = USD 1988 *****##Option #2 price USD9.6/ pcs: Jan 9.6 0.288 150 1483.2 Feb 9.888 0.29664 100 1018.464 Mar 10.18464 0.3055392 80 839.214336 Quarter 01 total cost = USD 3341

  • @ismailnassar4103
    @ismailnassar4103 5 місяців тому

    As usual, more than excellent Ian.. appreciated.

  • @saidelagamy7343
    @saidelagamy7343 6 місяців тому

    What about lowest cycle time ?

    • @Driveyoursuccess
      @Driveyoursuccess 5 місяців тому

      Sure - you can analyse why the lowest time occured, but it's often a rarity. Always worth looking into.

  • @nguyenductiendung8687
    @nguyenductiendung8687 6 місяців тому

    thanks sir

  • @ahmedabdelwahid1172
    @ahmedabdelwahid1172 6 місяців тому

    Ian Johnson thank you very much 🙏🏽

  • @flinch328
    @flinch328 6 місяців тому

    PETER GRIFFIN!!!!!!!!!!!!!

  • @fullbliss42
    @fullbliss42 7 місяців тому

    VERY GOOD, THATS

  • @fullbliss42
    @fullbliss42 7 місяців тому

    THANKS MAN,

  • @ismailnassar4103
    @ismailnassar4103 7 місяців тому

    Thanks For excellent explanation. But I think the 1016 should not be called Safety stock. It is the ROP QTY. and you embeded the safety in it.

  • @marcinrykaczewski3841
    @marcinrykaczewski3841 7 місяців тому

    The best explaination of the bullwhip effect on youtube. Thanks!

  • @marciamarquene5753
    @marciamarquene5753 7 місяців тому

    F xi w se for só r agradeço pela informação sobre esse mês passado foi p ir pro hospital agora estou aqui esperando aqui terça e quarta feira ás crianças estão fazendo e valor total e o mesmo horário da passagem

  • @marciamarquene5753
    @marciamarquene5753 7 місяців тому

    Vê e valor e valor e valor e valor total e ela quiser ir lá e te falo ok bjs fica tranquilo e se cuida viu e o valor e valor total entre o mesmo horário da passagem da mensalidade da passagem da mensalidade da passagem da mensalidade da passagem e ela estava esperando o